Aperio Insights applies technology to address research problems.
This video highlights a new way to understand consumer behavior in connected cars by combining sensor technology and automated video processing resulting in “digital ethnography”.
Addressing the Challenges of Innovation
Aperio Insights leverages technology, partners and execution discipline to enable clients to successfully drive innovation to market.
We categorize innovation into 4 areas:
Business model innovation – Evaluate new methods to engage with customers to monetize products and services
Product Innovation – Research, Go-to-market strategy and execution for introducing new products and services
Market Innovation – Develop strategic positioning that opens new markets and secures reference accounts
Technology innovation – Build commercialization road maps that exploit technology to gain competitive advantage