Driving growth through research and innovation
Hello IWYS readers! One of the goal’s of marketing research is to better understand what customers want (or don’t want) and develop or adjust products and services accordingly. We’ve all seen products or services that obviously did their homework, really NAILED IT, and delivered something of real value to their customers. Unfortunately, all too often [...]
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Marketing researchers tend to travel more than most. We always seem to be traveling to a focus group, conference or client meeting. This week I was in Denver for a speaking engagement at Pearson’s Cite 2011 educational conference. As part of my prep i went out and bought a new wireless remote control PPT clicker, [...]
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OK -it’s been months in the works and we are excited to say it’s finally here! What is it? Thought Navigation! (ThoughtNav for short) An online system for conducting focus groups without the need to travel or eat stale peanuts and it’s called ThoughtNav.com Today on IWYS Aperio Insights is officially announcing ThoughtNav is available [...]
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This counter intuitive title was the name of a panel at a recent SXSW Interactive 2011 session I attended. I wasn’t even sure researchers would be allowed in the door as I initially assumed it was somehow an anti-research discussion. It turned out to be a great session that reminded me of the power of [...]
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It’s that time of year when our thoughts turn to evaluating the past and predicting the future. I’ve always been a sucker for “trend” articles that try to explain what might happen and why. As a researcher I’m often tasked with trying to measure or predict the likely future response to a new product or [...]
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Research on Research When I was a kid I remember hearing the phrase “the cobbler’s kids have no shoes”. The premise being that we get so busy with our work that we tend to put off doing for ourselves the very things we do for others. When you spend your time knee deep in research [...]
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(Editor’s note: Mike Courtney is the founder of Aperio Insights. He submitted this story to VentureBeat.) Original link to article and venture beat comments is here http://venturebeat.com/2010/09/27/how-to-determine-if-your-idea-is-worth-the-effort/#disqus_thread Ideas are cheap. As entrepreneurs, we’ve got a constant flow of ‘em. They’re new. They’re innovative. And any one of them might be the next “big” thing. We [...]
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Let me start off by saying I’m jealous of IWYS (iwearyourshirt.com). I wish I had thought of this idea. Not that I haven’t had good ideas of my own, but I do envy some of the stuff people like Jason and Evan come up with these days. Everyone has ideas. Some are great, and some [...]
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We recently attended the Goldman Sachs 2010 Technology and Internet conference in San Francisco. It was a great event that included speakers and sessions from the likes of Google, Yelp, Netflix, SalesForce.com, Cisco and many others. Many CFO’s and CEO’s were on hand to defend their strategy and paint glowing pictures of what the future [...]
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Christmas snow – It snowed on Christmas eve in Dallas, TX for the first time in like 80 years. While this former upstate New Yorker loved seeing the big flakes drift down I’m sure not everyone across the south was as happy about this unprecedented winter weather. I grew up in a large family (8 [...]
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