Driving growth through research and innovation
Hello IWYS readers! One of the goal’s of marketing research is to better understand what customers want (or don’t want) and develop or adjust products and services accordingly. We’ve all seen products or services that obviously did their homework, really NAILED IT, and delivered something of real value to their customers. Unfortunately, all too often [...]
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Marketing researchers tend to travel more than most. We always seem to be traveling to a focus group, conference or client meeting. This week I was in Denver for a speaking engagement at Pearson’s Cite 2011 educational conference. As part of my prep i went out and bought a new wireless remote control PPT clicker, [...]
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OK -it’s been months in the works and we are excited to say it’s finally here! What is it? Thought Navigation! (ThoughtNav for short) An online system for conducting focus groups without the need to travel or eat stale peanuts and it’s called ThoughtNav.com Today on IWYS Aperio Insights is officially announcing ThoughtNav is available [...]
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This counter intuitive title was the name of a panel at a recent SXSW Interactive 2011 session I attended. I wasn’t even sure researchers would be allowed in the door as I initially assumed it was somehow an anti-research discussion. It turned out to be a great session that reminded me of the power of [...]
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Research on Research When I was a kid I remember hearing the phrase “the cobbler’s kids have no shoes”. The premise being that we get so busy with our work that we tend to put off doing for ourselves the very things we do for others. When you spend your time knee deep in research [...]
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Christmas snow – It snowed on Christmas eve in Dallas, TX for the first time in like 80 years. While this former upstate New Yorker loved seeing the big flakes drift down I’m sure not everyone across the south was as happy about this unprecedented winter weather. I grew up in a large family (8 [...]
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