employeemindmeld

Hello HRSW attendees! A copy of the HRSW presentation can be found HERE

Aperio Insights – Who Are We?

Aperio Insights is a full-service research firm servicing a wide-range of B2B and B2C customers. We are marketing research professionals who have a passion for helping companies uncover what people like, don’t like and how to motivate them to take action. Then we help figure out next steps to launch and communicate your key messages.

HR Focused Research Services

Aperio Insights helps companies understand the mindset and motivations of its employees. We leverage research tools to help shape communications, uncover key drivers to successful wellness programs and reveal insights for clear HR decisions.

• Communication Effectiveness Studies
  • What employees understand and which key messages resonate?
  • What do they think and feel about the organization and its communications?
• Open Enrollment Satisfaction Studies
  • Are the benefit plan options clear and well understood?
  • Is the enrollment process meeting employees’ needs?
• Wellness Program Studies
  • What motivates employees to participate?
  • What are the key messages and drivers for engagement?

What We Do

As skilled and experienced researchers, we have expert focus group moderators, survey writers and analysts who use the latest methods and technology. As award winning marketers, we know how to analyze and interpret survey results to quickly identify and implement cost effective marketing approaches that will reach your audience.

Focused and Actionable

We create strategic roadmaps and detailed action plans. Our team works side-by-side with you to implement change, hit milestones and drive ROI. Our project management experience will ensure your project is completed on time and on budget.

The Aperio Insights Difference

We know the difference between research that delivers critical vs. “nice to know” information. An important part of our research process is to laser focus on what’s important to your audience to develop a value proposition that motivates and delivers results.