Whether you’re a startup or a Fortune 500 company, taking an idea from concept to commercialization requires navigating the same market challenges regardless of the size of the organization behind it.
Growing a business depends on a constant stream of ideas and innovation ─ ideas that can open new markets or grow existing ones.
Ideas Need to be Nurtured
Innovation not only takes time, money and resources – it requires experience and a plan. Successful innovation requires the right research, planning and go-to-market strategy. Success today means achieving faster time to revenue while mitigating risk.
We Evaluate, Weed out and Bring the Best Ones to Market
Aperio Insights leverages a proven model to Explore, Plan and Monetize Innovation and New Ideas:
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When considering the entire process of new product/idea development from concept to customer, where things go after the original Basis of Interest is critical. Ideas are very much like seeds, in fertile ground they produce a great harvest, in the wrong environment they could die before reaching maturity.
I agree, even if you weed out the the worst ideas and focus on those with true potential you still need to “incubate” or protect them from the elements (traditional corporate culture) until they have gathered some strength. We like to joke that many companies are actually a hostile environment for innovation and new ideas and its not far from the truth. Existing products and services can handle things that might kill off a new idea if the same corporate rules are applied too early. Innovation often needs a fertile and protected ground in order to put down roots.
Does this comment warrant a pre-order for my upcoming Business Garden Book? Seeds? Weeds? Pruning? Propagation? Harvest? heheh.