ThoughtNav

Aperio Insights has been conducting online qualitative research for over 10 years.

Online bulletin board style focus groups are one of our favorite tools.

They are fast, cost effective and a great fit for busy customers who aren’t always available to drive across town and sit in a room with a one way mirror.

Now we have our very own online focus group tool called ThoughtNav.

The process includes:

• Recruiting respondents who meet the right criteria (via email or phone)
• Inviting them to an online discussion
• Giving them a secure login ID & password
• Posting questions over the course of several days
• Letting respondents log in at any time of day or night
• Observing and clarifying comments as the discussion moves along

Check it out at ThoughtNav.com